Visual Rhetoric of Newegg vs. Amazon

Both amazon and Newegg have somewhat similar audiences in that they are fairly similar in there purpose; there audience is essentially everyone, Newegg is geared a little more towards techy people. Newegg is essentially amazon except it specializes in electronics and only electronics; it has a much larger variety in the specific sections associated with electronics than amazon is and this is really clear upon the first few seconds of looking at the home pages. This isn't to say that Newegg only sells electronics, they also sell everything.

When you first get on to amazon you scroll down the page and you see deals and discounts off to the side and as you scroll down the page there are small catalogs of various genres of items, there is no limit to what you can buy on amazon and the front page does a good job of showing this

as you can see there a very diverse selection and even though they don't sample every genre my brain sort of fills in the cracks, well if they sell phone accessories and bags then they probably sell pretty much everything else, is what coms to my mind.

When you first look at Newegg however your eyes are bombarded with electronics, there are a few advertisements on the front page for other things but the main purpose of the site is clearly electronics. this is because the majority of the items listed as "Hot" are all electronics or accessories for other electronics. they have one advertisement for a neckless which seems to be a feeble attempt to show that they sell other things but you can clearly tell there targeted audience.